Traditionally, targeting on platforms like Facebook relied heavily on third-party cookies. However, with increasing privacy regulations and limitations on cookie tracking, this approach is becoming less reliable. Websites must display banners requesting users to reject or allow sites to track them with cookies. Thirty to forty percent of the users often decline consent.
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Why to Track Users Without Cookies from Third Parties
What is often referred to “cookieless tracking” is an alternative to the now less effective third-party cookies. Funny enough solutions which are alternatives to third-party cookies are not actually “cookieless” but manage their own cookie technologies within an internal system which allows them to implement consent management automatically and collect what is called first-party data.
Tracking without third-party cookies is a method that monitors user activity without using cookies. The tracking software uses technologies like browser fingerprinting and counting the number of IP addresses to monitor user activity.
Unlike traditional cookie tracking, the Prospect Hub attribution can help track website users who have disabled cookies or cleared their browsing history. It enables you to circumvent the limitations of cookie-based tracking so you understand all your visitors better.
The Value of Advertising Without Third-Party Cookies
There are many reasons why you need to prepare for a future where traditional cookie tracking isn’t the standard and start to leverage your own first-party data in your marketing. Many web users browsing through the internet are more privacy-conscious. Not surprisingly, many visitors to your site turn off cookies, meaning you cannot track them easily.
Moreover, the GDPR and CCPA have stringent requirements that limit the use of cookies, in effect making it so websites will need to implement tracking and marketing solutions without using cookies from third parties. For instance, the GDPR requires user consent before setting cookies that collect personal information, such as identifiers or tracking data.
Retargeting Without Cookies Means More Precise Marketing Efforts
With growing privacy awareness, around 30 to 40% of the users visiting your site will not consent. As such, relying on cookies means you miss the insights you could have used to analyze user behavior and deliver targeted advertising. This is valuable consumer data that you’ll want to be able to leverage as a part of your marketing campaigns.
Already, major browsers like Google have begun phasing out third-party cookies. Google is responding to increasing consumer privacy concerns and pressure from regulators like the GDPR, CCPA, and e-Privacy Directive to protect personally identifiable information.
How Prospect Hub Enables Retargeting Without Third Party Cookies
Prospect Hub is one of the premier tracking solutions you can trust as an alternative to third-party cookies. This solution harnesses the power of first-party data and a robust identity network to identify users and gather valuable information accurately.
With Prospect Hub, you can get the phone numbers, email addresses, and LinkedIn profiles of guests browsing through your site. This is powerful first party data which you are then able to leverage in various digital marketing initiatives going forward.
Prospect Hub Stands Apart from Other Tracking Solutions
Prospective Hub outsmarts other tracking solutions that depend on third-party cookies in many ways. For one, this advanced attribution solution helps identify up to 30% of the anonymous users browsing your site via first-party data. Other reasons why Prospect Hub outranks other tracking solutions include the following:
We identify 10X more users
Prospect Hub’s robust identity network can help you identify up to 10 times more web users than rival tracking solutions. After identification, our solution uses an identity resolution graph to match these users across various touch-points and then create a unified profile.
We Help you Convert at Lower Costs
Prospect Hub comprehensively views your target persona’s preferences, interests, and contact information. These pieces of information can help you do targeted marketing that converts more at a low cost.
We Bolster Your Lead Generation Campaign
There is no better way to bolster your lead generation campaign than using Prospect Hub. This tracking solution provides all the contact information you need for lead generation and additional sales prospecting campaigns. The information includes phone numbers, social media accounts, and email addresses.
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