The average customer interacts with your business through various gadgets, including smartphones, computers, and tablets. Since each device has unique identifiers, your business, like any other, will likely need help getting a cohesive view of customer behavior with a comprehensive identity resolution platform like Prospect Hub.
Identity resolution is critical for websites who want to understand their user base on a deep level. While many software tools collect identity datapoints, very few actually enable active and reliable identity resolution like Prospect Hub.
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What Does Identity Resolution Mean?
Identity resolution refers to the ability of data platforms to successfully “resolve an identity”, or in simple terms positively confirm a users identity across a number of disparate datapoints. A well functioning identity resolution platform reconciles the segmented data from your company’s website visitors, so you understand your website’s customer base regardless of the devices or channels they use to get there.
Uncover the perks your business would receive when leveraging an effective identity resolution software from V Audience Labs.
Why Identity Resolution Software is So Valuable
Identity resolution vendors help unify disparate audience demographics, ensuring that each customer is represented by a single, unified profile. This consolidation eliminates issues like sending multiple marketing communications to a single client, which often wastes valuable marketing dollars and sends the message to your customers that you’re not on top of things.
The right identity resolution platform can also benefit your business in the following ways:
Personalizing Customer Experiences
At its core, identity resolution software is designed to help you accurately identify and understand your customers. The deep understanding of the clients you serve enables to personalize various aspects of your marketing and sales prospecting campaigns, such as product recommendations, marketing messages, and promotions, to enhance customer satisfaction.
More Efficient Customer Segmentation
With the right identity resolution platform, your businesses will get a complete picture of valuable demographics like location, lifestyle preferences, communication channel preferences, and purchase history. Best of all, with an intelligent identity resolution platform like Prospect Hub, all of these demographic datapoints will be merged into a singular profile.
The insights will help streamline segmentation, a process that offers a host of subsequent benefits. For one, customer segmentation allows you to deliver more targeted and relevant marketing messages, increasing conversion rates. Moreover, identity resolution enables you to focus your efforts on high-potential customer segments and create powerful lookalike audiences for your campaigns, so you increase profitability.
Identity Resolution Streamlines Operations
Investing in a premium intelligent identity resolution platform is an excellent way to streamline operations like lead management, marketing, sales, and customer service. By having all of these efforts working off of the same, resolved customer identities you can see significant savings in time and resources, resulting in increased productivity and cost savings.
Improve Customer Service Through Identity Resolution
With identity resolution, your customer support agents gain a comprehensive understanding of each customer, including their preferences and behaviors. The holistic view enables support agents to provide tailored solutions, improving the customer service experience.
Enhanced Lead Nurturing
Want to convert more leads into clients? Intelligent identity resolution software can make the whole process easier. Resolving the identities of your potential leads will help you get a better picture of your leads’ preferences, pain points, and buying intentions.
With the knowledge of what defines your prospects, you can engage leads in meaningful interactions that build trust, consequently converting them into loyal buyers.
The Identity Resolution Process With Prospect Hub
Prospect Hub stands out as the ideal identity resolution platform for progressive businesses looking to get a leg up in the digital world. Our solution for identity resolution consolidates disparate data points on your website to paint a complete picture of each customer you serve, merging them into a singular “resolved identity”. The identity resolution software does all of this through the use of your own first-party data, meaning that the platform is able to identify customers without using third party cookies.
Beyond mere identification, Prospect Hub appends new insights to these unified profiles to help your businesses gain a deeper understanding of customers’ preferences, behaviors, and purchase patterns.
An Identity Resolution Platform & Much More
With consolidated customer profiles, your business can segment its audience more effectively, enabling targeted marketing campaigns and personalized services tailored to specific customer segments.
Even better Prospect Hub comes with a free consent management system for your website, and also generates the contact information your business needs to reach customers. Whether it’s email or social media, with Prospect Hub, you will have an easy task reaching out to your target audience compliantly and efficiently.
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