Audience Management for Sensitive Audience Data
Audience management is a process that involves sourcing, managing, and analyzing customer data for cross-channel marketing campaigns. The purpose of audience...
What is a Lookalike Audience & How to Create One
Efficient digital marketing targets an audience segment that meets certain characteristics that enhance their chances for engagement. This target market...
How to Use Behavioral Data to Enable Behavioral Targeting
Advertisers are constantly seeking innovative ways to reach their target audience effectively. Prospect Hub, a powerful marketing tool, offers a range...
PII Compliance: Managing & Protecting Personally Identifiable Information
Data collection and management are vital parts of how modern businesses gather information to learn more about how to better serve their customers. However,...
Effective Customer Profiling for Your Website
At its core, customer profiling is about understanding your customer's specific needs and preferences. Defined as a marketing method that collects and...
Sales Enablement Best Practices & Strategies for Success
In an environment where customer expectations are steadily rising, and competitors are constantly vying to take your place, your sales team needs every...
Preparing for a Cookieless World: A Primer on First-Party Data
In the ever-evolving landscape of digital marketing and data privacy, change is inevitable. One of the most significant shifts in recent years has been...
The Importance of First-Party Data in Modern Marketing
Data is the lifeblood of businesses. It informs decisions, shapes strategies, and drives growth. Among the various types of data that companies collect...