Firmographic Segmentation: Benefits & Use Cases
Knowing who your customers are is only half the equation for creating more meaningful customer relationships and driving smarter growth. You also need...
Why You Need a First-Party Data Strategy for Marketing & Advertising
As privacy regulations evolve and third-party cookies are phased out, marketers and advertisers are facing a pivotal shift. But don't panic or give up...
What is Firmographic Data & How Can It Be Used?
Most businesses are familiar with the concept of demographic data as it relates to a company's audience and customers. This is the reason that B2B businesses...
What Exactly is First-Party Data?
Most businesses rely on data to understand their customers so they can optimize their marketing efforts and grow their companies. But not all data is created...
Audience Management for Sensitive Audience Data
Audience management is a process that involves sourcing, managing, and analyzing customer data for cross-channel marketing campaigns. The purpose of audience...
What is a Lookalike Audience & How to Create One
Efficient digital marketing targets an audience segment that meets certain characteristics that enhance their chances for engagement. This target market...
How to Use Behavioral Data to Enable Behavioral Targeting
Advertisers are constantly seeking innovative ways to reach their target audience effectively. Prospect Hub, a powerful marketing tool, offers a range...
PII Compliance: Managing & Protecting Personally Identifiable Information
Data collection and management are vital parts of how modern businesses gather information to learn more about how to better serve their customers. However,...
Customer Profiling: Leveraging Data to Create Powerful Customer Profiles
At its core, customer profiling is about understanding your customer's specific needs and preferences. Customer profiling is technically defined as a marketing...
Sales Enablement Best Practices & Strategies for Success
In an environment where customer expectations are steadily rising, and competitors are constantly vying to take your place, your sales team needs every...