Target Valuable Audience Demographics With Prospect Hub

Ask any forward-looking business executive, and they’ll affirm that audience demographics are one of the most invaluable assets in their arsenal. The data helps businesses tune their marketing efforts, tailor product development, and optimize customer experiences.

V Audience Labs, the minds behind Prospect Hub, a solution that streamlines data collection and analytics, explains what audience demographics are. Learn how your business can leverage this valuable data to scale up.





What Are Audience Demographics?

Audience demographics are the business data that describes your customer base — this information could be age, race, gender, and education level. Furthermore, the audience demographics entail information like employment status and income level.

Businesses get audience demographics from market research, customer surveys, and census data. The businesses can also generate these invaluable pieces of information from social media analytics, transaction records, and the website.


How Can Businesses Leverage Audience Demographic Data?

Primarily, audience demographic data provides a deep understanding of the customers you serve. From this data, you get to understand key insights like the brands your customers prefer, their income levels, and the media they consume.

Beyond understanding customers, savvy businesses leverage audience demographic data in the following ways:


Targeted Marketing

In the past, businesses used random marketing campaigns hoping to hit the mark. Nonetheless, today, progressive enterprises no longer do random campaigns. Many of them use customer demographics to tailor marketing materials that reach the right audience with the right message. Customized marketing campaigns convert better, alongside giving a better ROI.


Improved Customer Retention

Apart from targeted marketing campaigns, customer demographics enable businesses to personalize various aspects that can improve retention. The aspects that can be personalized for enhanced retention include products, communication, pricing, and the website.

Insignificant as the personalization can sound, it can establish stronger emotional connections with customers, leading to high satisfaction scores and improved loyalty.


Expansion Planning

When planning to expand, audience demographic data will help make informed decisions. In particular, the data gives insights into things like purchasing habits, market size, education level, product preferences, and income levels. In return, these pieces of information can help businesses determine whether it is worth venturing into a given new market.


Improved Competitiveness

Audience demographics enable businesses to understand shifting consumer preferences and anticipate competitor moves. The information enables businesses to adapt swiftly to changing dynamics, reducing the chances of getting overpowered by rivals.


Customer Acquisition

Through audience demographics, businesses get to understand critical customer acquisition insights like occupation, age, lifestyle preferences, and location. With this intelligence, the companies can craft targeted outreach campaigns to attract more new customers.


How Can Prospect Hub Identify Audience Demographics?

When it comes to generating audience demographics from websites, no technological solution does it better than Prospect Hub. Our solution leverages Identity Network technology to identify up to 10 times more website visitors than average audience segmentation tools.

Prospect Hub offers more than just generating website demographics. We go a step further to generate the customers’ contact information you need to reach out to clients with marketing messages. The contact information could be email addresses, social media accounts, and phone numbers.

Prospect Hub can help businesses scale up in many ways. For one, this solution generates important insights for targeted marketing. Moreover, the information generated by Prospect Hub can assist in customer acquisition and optimizing conversion funnels.

Book a Demo to Learn How to Utilize Your Audience Demographics

Given the benefits of audience demographics, businesses should capture every customer detail in various touchpoints. However, limited tracking capabilities and user preferences for anonymity make it hard to capture all relevant data, especially from websites.

With Prospect Hub, we ensure that your business captures more demographic data from website visitors, including 30% of those browsing anonymously.

Schedule a demo of Prospect Hub to see how V Audience Labs can help you collect and use your audience demographics.

VAL Gravity Form

This form is to collect site visitor data and serve prospects to Pardot nurture campaigns, and help to serve up dynamic content on the Thank You Page.

"*" indicates required fields

Book A Demo
This field is for validation purposes and should be left unchanged.

Image credit: Metamorworks, Shutterstock